With Bang! Salon’s move to a larger salon space in the Wicker Park neighborhood of Chicago, they decided it was the perfect time for a logo redesign to fit their new look and new space. The goal of the new logo design was to elevate the Bang! brand into a more professional salon brand, while still keeping in line with the edgy, non-corporate, style that sets it apart from other salons. The owner was looking to have a more polished look while still keeping a little nod to the name and original logo which featured a comic book stylized version of a female bomb character.